Email marketing is the process of using email to connect with potential customers, nurture leads, promote products, and build customer loyalty. Companies have so many ways to connect with customers now, but it’s still hard to beat a well-written, well-timed email. In our latest research, 93% of people surveyed said that email was their primary digital marketing channel for engaging with companies. Competition for eyeballs and clicks is at a premium, so your email marketing strategy needs to constantly evolve to keep up. However, many companies still use generic marketing tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve.
WhatsApp Marketing is like a friendly chat between businesses and customers. Companies use the WhatsApp app to send news about products and special offers or to help customers quickly if they have problems. Also, businesses can create group chats for customers, sharing fun updates or exclusive offers. It makes customers feel part of a special club. But businesses must remember: WhatsApp is for chatting with friends and family, so they shouldn’t send annoying or too many messages. In short, WhatsApp Marketing isn’t just about selling stuff; it’s about talking with customers in a friendly, helpful way and respecting their personal space.
WhatsApp Marketing is like a friendly chat between businesses and customers. Companies use the WhatsApp app to send news about products and special offers or to help customers quickly if they have problems. Also, businesses can create group chats for customers, sharing fun updates or exclusive offers. It makes customers feel part of a special club. But businesses must remember: WhatsApp is for chatting with friends and family, so they shouldn’t send annoying or too many messages. In short, WhatsApp Marketing isn’t just about selling stuff; it’s about talking with customers in a friendly, helpful way and respecting their personal space.
90% of text messages are opened within three minutes, which means SMS marketing is arguably the fastest, and most reliable way to reach your customers.
You can track every aspect of your SMS marketing activity, from read rate to conversion, which makes it easy to understand how your campaigns are performing.
SMS don’t rely on an internet connection. They are sent via cellular networks, which means your messages get delivered even if your customers don’t have internet access.
There is a huge range of SMS use cases. You can use text messages to communicate onboarding information, promotions, delivery updates, tracking information, appointment confirmations, and more.
95.5% of the world’s population own a mobile phone, and most of these phones (if not all) can send and receive text messages. This means you have the potential to reach almost all of your customers, anywhere in the world.
SMS marketing campaigns cost less than many traditional forms of marketing and advertising. They also typically see higher engagement rates and higher ROI than many other marketing mediums.